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Analytics weekly scoop by Sitetrail

Rise sales and cut marketing costs with Analytic Partners

attribution modelling

Analytic Partners is a global marketing analytics company that was founded in 2000 to deliver customized analytics that improve sales performance and marketing ROI, Analytic Partners provides results-oriented marketing consulting for you to gain more impact from your marketing and sales programs and to improve your customer experiences. It has …

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Convertro – the short and sweet

attribution modelling solution

Convertro was founded in 2009, by Jeff Zwelling (also the current Chief Executive Officer (CEO)), David Feldman, David Perez and Gary Gurevich. The founders built the first prototype for their previous company, the e-commerce website YLighting, to accurately measure how different marketing channels impacted each sale. They knew the simplistic …

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For a great attribution modelling solution try IRI

Attribution modelling solution

IRI Market Measurement addresses near-term measurement and optimization for digital channels via Multitouch Attribution (MTA) and long-term strategy through Marketing mix modelling (MMM). IRI is more services-oriented than some of the stand-alone analytics platforms in this Market Guide. The company is part of a large global marketing services and data …

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Boost your marketing attribution with Neustar MarketShare

attribution modelling

The Neustar MarketShare DecisionCloud platform supports integrated Marketing Mix Modelling (MMM) and Multitouch Attribution (MTA). Solutions include software and professional services across strategy, technical support, adoption, and change management. DecisionCloud is integrated with the Neustar PlatformOne Data Management Platform (DMP), strengthening data integration and management with on boarding, identity management …

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Smart marketing investment thinking with ThinkVine

attribution modelling

Simply put, this Cincinnati, Ohio based Ignite Technologies offers a product ThinkVine that provides marketing mix and unified marketing attribution and optimization via algorithmically integrated Marketing Mix Modelling (MMM) and Multitouch Attribution (MTA). The company draws on its audience-based past. As such, this company, with its small staff of 30, …

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Get smart marketing spending with Visual IQ

attribution modelling

Based in Needham, Massachusetts, this software company is one of the earliest entrants in the MTA space. The company itself was founded in 2006. Currently it has 280 employees. Still, Visual IQ has a product called IQ Intelligence Suite that provides a MTA, but also a combined Marketing Mix Modelling …

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A concise description of Impact Radius

attribution modelling

Impact Radius, founded in 2008, and based in Santa Barbara, California. It is focused on the financial services, travel and hospitality, retail, where it has clients such as HP, American Greetings, Lands’ End. The enterprise, Impact Radius was started as a means to change the way advertisers manage media and …

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To the point – Flashtalking as attribution modelling solution

Attribution modelling solution

Flashtalking is an independent advertisement serving, tracking and technology company, providing digital advertising products, service and support for online advertisers, key media buying and creative agencies. The company produces products in favor of advertisement server market and facilitate the management, delivery and tracking of all forms of digital advertising across …

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Attribution modelling solution – Conversion Logic

Attribution modelling solution

Conversion Logic was started in 2014, from its offices in Los Angeles, California. The company, which has a revenue is split 85% from software and 15% from services is operated by 24 employees and led by its CEO and co-founder, Brian Baumgart. Its target market is retail and the educational …

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Analysis: Web analysis and digital marketing research

Use these data analysis tools to measure traffic, popular keywords and competitor activity: *Internal measurement relates to a companies’ own website, for which Microsoft or Google Analytics is more accurate. For external measurement, use any of these recommended tools: SEMRush: Particularly useful for keyword research and to estimate a competitors …

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Why analytics is now a CEO and CFO matter

When I start working with new clients, one of the first things we do is to teach the business owner how to read their website Analytics – most of the time through Google Analytics. This helps the client to see what we do for their business in real time – …

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