Entrepreneurs and Big Data: What you should know

The trend of big data should be of importance to entrepreneurs. This as companies once had the problem with not enough data, but things have changed, as they now have to deal with too much data. To solve this problem many are not streaming. Therefore, the focus is more how data is utilized, scrutinized and […]

Analytics weekly scoop by Sitetrail

Basics of Adobe Analytics – as an effective attribution modelling solution 2 hours ago Analytics 0 Founded in 1982, and with headquarters in San Jose, California, the company offers Adobe Analytics as part of the Adobe’s Marketing Cloud product range Adobe Analytics was formerly known as Omniture SiteCatalyst. But after the 2009 acquisition of Omniture […]