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Adriaan Brits is a digital marketing consultant for S&P500 companies and analytics instructor for Linkedin Learning. His course "Digital Marketing Research" has more than 130000 learners worldwide.

Data and Traffic analysis tools

Use these data analysis tools to measure traffic, popular keywords and competitor activity *Internal measurement relates to a companies’ own website, for which Microsoft or Google Analytics is more accurate. For external measurement, use any of these recommended tools: SEMRush: Particularly useful for keyword research and to estimate a competitors …

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The mobile payments report

An evaluation of Apple’s decision to launch Apple Pay in the USA can firstly commence with an analysis of Apple’s own description of Apple Pay. The perception is created that the company is attempting to redefine the mobile payments market (Apple, 2014). This is because whilst it seeks to eliminate …

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Digital Marketing Research

Digital Marketing Research by Adriaan Brits How can digital marketing research help you in your career or the business where you work? In a few moments, Adriaan Brits will walk you through why it is such a useful skill to add to your list (Available from Lynda.com and Linkedin learning). Firstly, …

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