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Adriaan Brits is a digital marketing consultant for S&P500 companies and analytics instructor for Linkedin Learning. His course "Digital Marketing Research" has more than 130000 learners worldwide.

Driving the future: Can you afford it?

We are at the cusp of a green revolution in vehicles and it is thanks to those who looked beyond oil and gas to sources like Lithium to drive electric vehicles. At the same time, automation and AI is making gains and we’ll probably soon see many more driverless taxi’s …

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How Do You Know An Applicant Is The Right Fit?

Many hiring managers do everything they think will provide them with the answer to this question, from looking for specific keywords on resumes, to getting a sense of a person’s professional style, to conducting endless interviews. However, it is a fact that none of these tactics have ever given hiring …

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How Chemical Suppliers Help The Water Treatment Industry

The process of water treatment is complicated and can have many different goals — the goal could be providing safe drinking water or ensuring that water returns to its environment in good condition. Chemical supply companies offer solutions to remove contaminants from the water as effectively as possible, while remaining …

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Quality Assurance In The Next Generation Factory

The manufacturing sector in North America is at a crossroads – it must either follow Japan and Germany as leaders in automation, or struggle (and fail) to claw back low-skill, low-pay jobs from developing markets. Forward-thinking manufacturing companies are investing heavily in greater automation, moving toward a future where the …

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