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Adriaan Brits is a digital marketing consultant for S&P500 companies and analytics instructor for Linkedin Learning. His course "Digital Marketing Research" has more than 130000 learners worldwide.

How Do You Know An Applicant Is The Right Fit?

Many hiring managers do everything they think will provide them with the answer to this question, from looking for specific keywords on resumes, to getting a sense of a person’s professional style, to conducting endless interviews. However, it is a fact that none of these tactics have ever given hiring …

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How Chemical Suppliers Help The Water Treatment Industry

The process of water treatment is complicated and can have many different goals — the goal could be providing safe drinking water or ensuring that water returns to its environment in good condition. Chemical supply companies offer solutions to remove contaminants from the water as effectively as possible, while remaining …

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Quality Assurance In The Next Generation Factory

The manufacturing sector in North America is at a crossroads – it must either follow Japan and Germany as leaders in automation, or struggle (and fail) to claw back low-skill, low-pay jobs from developing markets. Forward-thinking manufacturing companies are investing heavily in greater automation, moving toward a future where the …

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Take The Stress Away From Cross-Border Transactions

Advances in technology over the last decade have transformed how the global population receives their information; it affects how they consume their news and entertainment, to how they engage in social interaction. They can retrieve news from around the world with the click of a button on an app, or …

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The History and Future of E-Commerce

Online retail has been one of the fastest growing industries in all of human history and has had a far greater and more prominent role in shaping our shared destiny as a species.   Planting the Seeds E-commerce first made an appearance some 40 years ago, building on technology similar …

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