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Data and Traffic analysis tools

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Use these data analysis tools to measure traffic, popular keywords and competitor activity *Internal measurement relates to a companies’ own website, for which Microsoft or Google Analytics is more accurate. For external measurement, use any of these recommended tools: SEMRush: Particularly useful for keyword research and to estimate a competitors …

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Digital Marketing Research

Digital Marketing Research by Adriaan Brits How can digital marketing research help you in your career or the business where you work? In a few moments, Adriaan Brits will walk you through why it is such a useful skill to add to your list (Available from Lynda.com and Linkedin learning). Firstly, …

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